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User Acquisition

Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Now is the Time to Leverage Web Traffic for App UA
Success Story: 1945 Air Force & User Acquisition
Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
Gamers and Preloads: A Tasty Combination
New Case Study – User Acquisition with Faladdin & Adjust
What You Need to Know About UA Campaigns for iOS 14
Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico

Engineering Blog

One Shining MicroMoment
Highlights from GDC: Hosted Panel on UA and App Monetization
Mobile Matter Chatter Vol 1: 2021 Holiday Tips For Advertisers
6 Reasons It’s Android Season
Creative Showcase: UIP Sonic the Hedgehog Movie
A New Kind of DSP: You need it, we got it! Part 2 of 3
Klarna Jumps Into In-Game Advertising - AdNews Magazine Feature
5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know
Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash
3 Things About Discovery-Based Advertising
App Install Marketers Adapt to New Challenges — Survey Results
Creative Showcase: Bear Brand
Reader’s Choice
Introducing DT’s New Podcast: Mobile Explorers
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers

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