User Acquisition

Klarna Jumps Into In-Game Advertising - AdNews Magazine Feature

August 12, 2021

5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know

July 27, 2021

Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash

July 22, 2021

3 Things About Discovery-Based Advertising

July 8, 2021

App Install Marketers Adapt to New Challenges — Survey Results

July 8, 2021

Creative Showcase: Bear Brand

June 24, 2021

Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment

June 14, 2021

The Power of The Preload

May 24, 2021

Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

Engineering Blog

July 24, 2024

Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy

June 23, 2020

User Acquisition: A Holistic Approach

January 20, 2018

Jam City: A Case Study in Effective Mobile User Acquisition

July 12, 2017

7 High-Performance Secrets to Rev Up Your User Acquisition Strategy

April 21, 2017

My App is Distributed on Google Play…So What Now?

November 18, 2016