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User Acquisition

Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Now is the Time to Leverage Web Traffic for App UA
Success Story: 1945 Air Force & User Acquisition
Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
Gamers and Preloads: A Tasty Combination
New Case Study – User Acquisition with Faladdin & Adjust
What You Need to Know About UA Campaigns for iOS 14
Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico

Engineering Blog

Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy
User Acquisition: A Holistic Approach
Jam City: A Case Study in Effective Mobile User Acquisition
7 High-Performance Secrets to Rev Up Your User Acquisition Strategy
My App is Distributed on Google Play…So What Now?
Reader’s Choice
Introducing DT’s New Podcast: Mobile Explorers
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers

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