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User Acquisition

Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Now is the Time to Leverage Web Traffic for App UA
Success Story: 1945 Air Force & User Acquisition
Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
Gamers and Preloads: A Tasty Combination
New Case Study – User Acquisition with Faladdin & Adjust
What You Need to Know About UA Campaigns for iOS 14
Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico

Engineering Blog

Help Unlock the Alternative Future
Well-Rounded UA Portfolios: How to Ensure Long-Term Success
4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others
UA Marketers Adapt to Apple’s Privacy Changes - Survey Results
The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent
A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone
The Basics of the Latest Version of Apple's SKAdNetwork
The BRAG Blog: Music Apps That Can Blow Their Own Horn
The BRAG Blog: Start Spreading the News (Apps)
The BRAG Blog: Product Innovation & Fitness App Growth
The BRAG Blog: How Shopping Apps Keep Up With Amazon
The BRAG Blog: Food & Drink Apps
Reader’s Choice
Introducing DT’s New Podcast: Mobile Explorers
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers

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