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Mobile Marketing

Why You Need to Get Your Retail App on Smartphones Before the Holidays
AppsFlyer Index: Why App Marketers Should Take Notice
App Fraud: Fleeceware – A New Take on an Old Problem
Android Smartphones – Bigger, Better, Smarter than Apple
Your App: The Holiday Gift That Keeps on Giving Back
Apple Brand Loyalty Declines in Favor of Android Devices
Back to School with a Smartphone
Back to School – It’s Like the Holidays Come Early
Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs

Engineering Blog

Tear Down These Walled Gardens
Creative Showcase: Johnson & Johnson
Under The Microscope: Mobile Gaming in South Africa
Mobile’s Evolving Gaming Experience
Under The Microscope: Mobile Gaming in Brazil
3 Reasons Why We’re Psyched About AppsFlyer’s Performance Index
Gaming Publishers & Preloads: Next Level of Discovery
Martech Podcast Part 2: Gearing Up For 5G
Martech Podcast Part 1: The Direct to Device Advantage
The 4 App Categories That Are Winning The New Device “App”-Alanche
You’d Be Nuts to Not Market Your App In Brazil
Why Going “On-Device” with Pre-Loads is Big News in Brazil
Reader’s Choice
Introducing DT’s New Podcast: Mobile Explorers
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers

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