Digital Turbine’s Mobile App Monetization Survey was distributed globally and garnered responses from 300+ mobile publishers. The survey asked respondents 30 questions regarding monetization strategies, revenue sources, and the impact of AppTrackingTransparency. The mobile publishers included gaming and non-gaming app developers.Topics include:

• Top revenue sources
  • Video is #1!
  • Revenue split between In-App Ads (IAA) & In-App Purchases (IAP)
• Most used monetization methods
  • Effectiveness
  • Impact on UX
• Most valued qualities in a monetization partner
• Impact of AppTrackingTransparency
  • SKAdNetwork adoption
  • Shift in spend: Android vs. iOS
  • Impact on iOS ad revenue
• Most exciting ad formats in 2022