With consumers spending more time using mobile apps than watching TV and checking their devices over 200 times per day, effective advertising must take place in the location consumer attention is most focused—and that’s digital devices.Mobile advertising is still less than a decade old, however, and no type of mobile ad can be considered the “gold standard.” Consumers can also react very negatively to intrusive ads “hijacking” their small device screens.Therefore, businesses must figure out effective ways to advertise on mobile using techniques consumers find acceptable and interesting.Consider these mobile ad stats when creating your strategyTo prepare your business for the challenges ahead, it’s important to be aware of the latest mobile advertising trends and data—and this excellent new Mobyaffiliates blog post presents some eye-popping mobile ad stats.Some of the highlights include:
- Search is currently the most popular type of mobile ad, and this is expected to continue in the future
- Mobile ad blocking is expected to become a big challenge for mobile advertisers, as happened on desktop computers
- Google and Facebook dominate the mobile ad market, and this is expected to continue
- Mobile app install ads (ads that entice mobile users to download an app) are growing quickly in popularity and effectiveness.
As consumer preferences change fast in the mobile era, you should attempt to stay aware of the latest trends. Check back to this blog for more insights on mobile advertising and strategy, or visit www.digitalturbine.com.
