The holiday marketing season is a big deal for everyone in the smartphone ecosystem. Get your marketing right at this time of the year – and you’ll set yourself up for success into 2019 and beyond.But successful holiday marketing isn’t easy. The sheer number of people fighting for eyeballs and engagement in the Google Play Store means your app campaigns will have to be optimized to within an inch of their lives to succeed – and all of this will cost you a lot of time, a lot of effort and a hell of a lot of money.
App Store Optimization (ASO) is an expensive business with no guarantee of success. It doesn’t matter how good your app is, there is essentially no level playing field when deep-pocketed marketers can outbid you and force your app out of sight. This is particularly true in the run-up to the holidays when every developer is pushing for the top spot across all the popular app categories. Remember, there will always be someone with a larger marketing budget than you, forcing your costs up and making it more difficult to see a return-on-investment from your investment.
The most successful app marketers understand there are alternative methods to position their apps in front of huge, targeted audiences while circumnavigating the crowds of the Google Play Store. The smart money this holiday season will undoubtedly be spent on preloading.Preloading puts your app front and center, on millions of targeted devices at the precise moment of maximum engagement – unboxing and activation.
A preloaded app doesn’t have to fight for attention amongst countless others in an overcrowded and constantly moving app store. A preloaded app wins engagement from an audience who would not normally download apps (and the majority (51 percent) of smartphone users don’t). A preloaded app reduces the risk of click and attribution fraud which cost the industry billions of dollars every year.In fact, there are so many reasons why preloading makes sense; we’ve written countless blogs on the subject. I suggest you start reading here, here, and here.
There is no better time to invest in a preloaded app campaign than in the run-up to the Holidays. However, time is short and inventory may be limited. With this in mind, we’ve created a simple infographic to help you understand exactly why you should pick up the phone and speak to one of Digital Turbines preloaded app experts today. Together, we can help make this year’s holiday marketing season a memorable one.
Note For Next Year:
Seriously, when the Jack-o'-lanterns come out to play for Halloween, you know the Holidays aren’t too far away and the pressure is almost certainly on. Make a note now to start your 2019 holiday marketing plans before your next summer vacation to secure the best possible inventory at the best possible price.
